An ad that sells.
We edit UGC ads for skincare, hair and beauty brands, test the hooks that make them work, and build the AI workflows that let you make more of them. Human-led, machine-aided.
Talking head
Skincare routine
- Talking head
- Complex talking head
- B-roll style
- Drama and story ads
- AI actor ads
Services
Everything an ad needs, under one roof.
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01
UGC ad editing
Talking head, complex talking head, b-roll style, drama and AI actor ads. The best take of every line, captions in your house style.
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02
Creative strategy and testing
Hooks, angles and versions built to be tested. Three hooks per creative as standard, cut for Meta, TikTok and YouTube Shorts.
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03
AI workflows and pipelines
Automations for creative teams: searchable asset libraries, transcription, captions, quality checks, versioning and review flows, wired into the tools you use.
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04
Creative at scale
A steady flow of fresh creatives and variants, so your ads don't fatigue while you grow spend. Organized delivery for every placement.
Workflows
All your creative needs, human- and machine-aided.
Choose the workflow that fits the job, or mix them across a campaign.
Editor-led
Cut by hand, checked by machine.
A senior editor makes every cut. Machines search the footage and run the checks.
Editor 80%Machine 20%
Best for hero creatives, new angles and story ads.
AI-assisted
AI drafts it, an editor finishes it.
Transcripts, selects, b-roll and voice come from AI. An editor shapes, fixes and signs off.
Editor 50%Machine 50%
Best for iterations and steady volume.
Fully automated
Pipelines that run on their own.
Captions, resizes, versions, quality checks and delivery, on every creative your team uploads.
Editor 15%Machine 85%
Best for in-house teams who need output without adding headcount.
Results
Build the brand. Scale the output. Sell more.
We measure what matters on paid social: whether people stop, whether they stay, and how many fresh creatives you can put into testing each week.
3hooks per creative
1master timeline per project
100%of renders checked frame by frame
3×caption check: script, voice, caption
Thumb-stop rate
38%
↑ 58% vs Hook 1
Hook 3 wins the test.
Three hooks, one winner
Thumb-stop rate by hook
Creatives per week
26
↑ 333% since week 1
Same team, with the pipeline.
More output, same team
Creatives delivered per week
3-second hold rate
49%
↑ 81% since round 1
After five rounds of hook tests.
Attention past three seconds
3-second hold rate, by test round
About
Cutwright edits the ads, tests what works and builds the systems that scale it.
Cutwright Studio edits UGC ads for skincare, hair and beauty brands: talking heads, b-roll, drama and AI actor ads. It tests hooks and angles so every creative has a winner, and it builds the AI workflows and pipelines that let teams make more of them without the quality slipping.
It's run by a UGC editor who is also a programmer, so the craft and the tooling come from the same place. We edit your video and creative, help with your ad creative, and when you need an AI workflow or pipeline, we find the solution and build it.
- UGC ad editing
- Ad creative and testing
- DaVinci Resolve automation
- AI pipelines and workflows
- Web and software development
FAQ
Questions, answered.
What formats do you edit?
Talking head, complex talking head, b-roll style ads with voiceover, drama and story ads, and AI actor ads. Vertical 9:16 first, other ratios on request.
How do you use AI?
Where it saves time without costing quality: transcription, asset search, quality checks, and generated b-roll or voices when the brief calls for it. Every editor-led and AI-assisted creative is watched and signed off by a person.
What do I need to send?
The script or brief, the raw footage, any reference ads and your brand rules. If something is missing, the pre-brief says so before any cutting starts.
How do revisions work?
Leave notes on the review page or in Frame.io. Each note is answered under its line, fixed on the master timeline and carried to every version.
Can you build a pipeline for our in-house team?
Yes. We scope it around your tools and volume, build it, document it and hand it over.
How is pricing set?
Per creative or as a monthly plan, depending on volume. Send the brief and we'll come back with a quote.
Have a brief?
Tell us about the brand, the format and roughly how many creatives a month. We'll reply with questions or a quote.